HI, I' M JOANA FRESHEL, ARCHITECT + PHOTOGRAPHER + DESIGNER WITH A PURPOSE.

CONCEPT ARCHITECT & CREATIVE DIRECTOR SPECIALIZING IN SPACE PLANNING, HIGH-END INTERIORS, AND LIGHTING DESIGN. Guided by a purist aesthetic and over a decade of experience, my work focuses on the intellectual and artistic core of architectural design. I believe exceptional luxury environments stem from experiencing and sensing the space—translating complex client identities into tailored, sophisticated physical realities through intuitive hand sketching, meticulous material curation, and strategic trend forecasting.

ARCHITECTURE PROJECTS
INTERIOR PROJECTS
DESIGNED PIECES
PHOTOGRAPHYS
MOODBOARDS
GRAPHIC DESIGN
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